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Upon getting information about an upcoming school science fair and the need to consider a topic of interest, many students will typically have no idea where to get started. While the science fair is typically a common occurrence in any school at any grade level, there are different types of topics that should be taken a look at depending on the age of the student. After first taking a look at the many different categories of science projects, you will be able to locate a suitable choice of topic to take to the next level.There is a wide variety of categories that fall under the types of science projects that can be chosen for a school science fair. These include biology, chemistry, physics, microbiology, biochemistry, medicine, environmental, mathematics, engineering, and earth science. While you may not have yet learned very much in any of these categories, don’t be afraid to see what each one entails. Taking a good look at your interests will allow you to focus on the right direction to take.Many resources are also available for those who are unsure as to the topic they are wanting to use to create their science projects. If you take a look at the topics that fall under the biology category, you will likely notice that there are topics that deal with plants, animals, and humans. For those who are in 2nd grade or 3rd grade, an interesting topic may be to determine if ants are picky over what type of food they eat. While this topic might not be of interest to an 8th grader, it is certainly something in the biology category that an elementary school student would enjoy.Along with the biology category, a high school student may want to take a look at diffusion and osmosis in animal cells as this would be a more appropriate topic for the grade level. A student in 6th grade would be more advanced than an elementary school student, but not as advanced as a high school student. At this middle school grade level, a topic of how pH levels effect the lifespan of a tadpole may be of interest.Whichever resource is used to locate a topic for science projects, it is always a good idea to consider the grade level of the student prior to making a selection. It is always assumed to be best to have a project at an appropriate level in order to keep the attention of the student and provide a fun and enjoyable learning experience.

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5 Easy Steps to Use the Power of Online Business Directories

Online business directories are fast becoming the information hub of local customers searching for local businesses. Local customers are resigning their old, brittle print directories to the storage bin and turning to their computer and Smartphone to locate the best local business in town that caters to their needs.A survey in the United Kingdom shows that approximately 20 million local customers each month is turning to online business directories to search for local products, services, or businesses. The behavior of local consumers is changing. Clearly print directories are no longer working for local consumers; they’re switching to an online business directory for faster, better, and detailed search result. The limited information on a yellow page is fast becoming obsolete against the more detailed local search engine marketing tools like local business directories. These directories can list not just the description of your business but also your business’ opening hours, price listings, location map, and even your photo or your office or store photo.Online business directories, including the hundreds of free business directories, permit for these extra details to be added to your business directory listing. It’s the local businesses who make the most of this chance that are inviting new customers.There are literally hundreds of paid-for and free online business directories out there. But how do you know which ones are the best and what’s the key to perfecting your listing so you stand out from your rival businesses without having to dish some amount of money?5 Quick Steps to perfecting your online business directory listing1. Pick the most popular and relevant directories for your businessThe best online directories are those that have the most number of online visitors or those that are industry-specific. But a word of caution-not all niche or free directory listing fit the bill; some have few to nonexistent user base. A quick search on Google will tell you which ones are worth your time and ones to ditch entirely. Search on Google your “business type” plus “your location”: e.g., “accountant in Leeds”. Those local business directories that appear on the first 3 search results pages are the ones to focus. (Check the online business directory comparison chart to see which directories have the most number of audiences: comparison of top UK online business directories.)2. Add your business to all directoriesFrom the list you got on step one, add or claim your business to all of them. Many local business directories buy their listing data from a provider, so don’t be surprised if you find your business already listed on some of them. For future success, it’s very important to list the correct name of your business, address, and phone number-review your business’ existing list if the information is accurate.Note: check for a confirmation email from each directory in your inbox; follow the steps on the confirmation email to complete your registration.3. List as much information on your local business directory listing as allowedThe beauty of online business directory listings is that you can list not just the name, address, and phone number of your business, you can enrich your listing with more details like business description, clickable website URL, facilities, list of services, logos, opening hours, pictures, etc. Use this opportunity fully to personalize your listing to make it more relatable to your customers. Review the information you entered to make sure it’s 100% correct and true to each local directories.4. Make or use a local Special Offer VoucherNothing can be faster to convert browsers into actual buyers than offering vouchers or coupons on your local business directory listing. Local consumers are paying attention to the word “free” or “special offer”; your business listing will stand out against your rivals if you have these words added. You don’t have to offer heaven and earth to your customers; any form of offer is good enough to get customers to walk into the door than nothing at all.Tip: use different voucher codes on each directory so that you can monitor which directories are giving you the most number of walk in visits.5. Interact with the communities on these directoriesOnline directories are dynamic websites with vibrant, active community of users. These users or local customers are actively rating and reviewing the listed local businesses they use, and these ratings and reviews are visible to other directory users. In fact, 70% of consumers trust online business reviews-business directories know this so that they’re pushing up local businesses with positive reviews higher on search results. This is yet another small business marketing strategy you can use. Do either of these to rank your business listing:Ask your existing, loyal customers to go online and leave a positive review about your business;
Participate with communities on directories and encourage them to visit and test your business or organize an ‘event’ at your office, shop, or store just for them.Never try to ‘bribe’ people to review your business, though, as this can backfire on you and can generate lots of negative comments which you don’t want (obviously!).Online business directories offer a great opportunity for all types of local businesses to win new customers. The process of updating and managing your business listings across multiple online directories is very time consuming. In business, time is money and you can save both using a multi-directory listing service such as DirectoryRunner from BrightLocal.com. DirectoryRunner allows you to manage and update all your online directory listings and local search engine marketing tools in 1-place.

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What Is News?

Billions around the world read newspapers, listen to radio, watch television, and surf the Internet to find out the latest news, but few ever ask themselves exactly what it takes for it fit into such a category. After all, if it is there, it must be “news.” Since it is seldom of a pleasant nature, then that must be one of its aspects. Or is it? Consider the following scenarios.A nine-year-old girl fell from a tree at 33 Ward Lane, located in a small Pennsylvania town, yesterday, sustaining a fractured arm. Alarmed, her family members and friends immediately rushed to her side or called to learn of her condition. This may not have caused as much as a pause in the frenetic pace of New York’s stock exchange, but it was news.When Air France and British Airways respectively inaugurated supersonic Concorde service to Washington and New York on November 22, 1977, completing their flights in little more than three hours, it was considered an aviation milestone and piqued the interest of people as far away as Australia. This was also news.Because there is little similarity between these two events, a precise definition of the concept is not necessarily easy to determine, but, according to Thomas Elliot Berry in his book, Journalism in America (Hastings House, Publishers, 1976, p. 26), it can vary in three ways: “From one paper to another; from one time to another; and from one locality to another.”This first concept can be illustrated by comparing a tabloid with a full-size daily newspaper. The former, again according to Berry (p. 26), would most likely feature stories “such as accounts of family squabbles, gossip about semi-famous personalities, or maudlin descriptions of obscure people and their personal troubles,” whereas full-size papers would offer features about finance, the stock exchange, economics, and scientific developments.”The concept of news (also) varies among (types of) media,” wrote John Hohenberg in his book, The Professional Journalist (Holt, Rinehart, and Winston, 1978, p. 87). “To morning newspapers, it is what happened yesterday. To afternoon newspapers, it is what happened today. To news magazines, it is what happened last week. To wire services, radio, and television, it is what happened a moment ago.”News can thus vary according to media type and frequency of its publication or broadcast.It also varies according to time-that is say, what can be considered “newsworthy” depends upon what has occurred as a whole and therefore the amount of space remaining to use for lesser developments. A traffic accident during August, when a large percentage of workers are on vacation, for example, may be considered important, but there was precious little space remaining for this type of occurrence the day following the Boston marathon bombing. Even an apartment fire near the event that was not directly caused by it would not even have been considered for print.News therefore depends upon what else transpired on a given day.It also hinges upon perspective, which itself varies according to the locality of its occurrence. A story about the loss of a small town’s only Laundromat, for instance, would most likely be considered important to its citizens, but if the same event took place in a city the size of Chicago, it would probably be no more important than the nine-year-old who fell from the tree. How would those in Moscow, 10,000 miles away, view this event, even if the story were translated into Russian?News, according to Julian Harriss, Kelley Leiter, and Stanley Johnson in their book, The Complete Reporter, (MacMillan Publishing Company, 1977, p. 22), can be considered “that which has the greatest interest for the greatest number of people.”Although its definition, based upon these divergent parameters, can vary widely, it nevertheless consists of five common denominators that serve as the guidelines editors employ when they consider an item for publication.The first of these is that it must interest readers by either directly concerning them or otherwise providing an element of interest.”The most common stories that concern readers directly are accounts of government actions, advances in science, and economic analyses,” wrote Berry in Journalism in America (p. 27). “Interesting stories run a wide gamut, from county fairs and changes in clothing fashions to freak auto accidents, or anything the editor believes newsworthy.”The second aspect of a news story is truth: it must report the facts that have been gathered and only the facts, but equally must remain objective, without emotion, opinion, or thought. These aspects are considerable unalterable. That several media forms may simultaneously report on the same event serves as a check-and-balance and insures that reporters adhere to these ideals.Thirdly, it must be recent, which depends, of course, upon the type of publication and its frequency of release. A wire service, as previously mentioned, considers news that which occurred a few moments before it carried it, while a magazine will review significant events that took place within the past week or even month. New, previously unreported material nevertheless serves as the commonality between the two.Fourthly, stories must contain an element of proximity-that is, they must be of interest to the reader, affect the reader, and concern the reader. Women subscribing to fashion magazines, for instance, will expect fashion-related information, features, and advertising, while a person with, say, a German background will wish to keep abreast with aspects about his culture and developments in his homeland.Proximity, however, implies a certain “closeness” to the reader.”The local traffic accident is more newsworthy than one that tied up rush-hour traffic in the state capital 200 miles away,” noted Harriss, Leiter, and Johnson in The Complete Reporter (p. 27).Finally, a news story should, if possible, feature an unusual angle or aspect.”(This) brightens the newspaper page or the radio or television newscast,” wrote Berry in Journalism in America (p. 28). “Its importance is to be seen in the old saw, ‘If a dog bites a man, it’s not news; but if a man bites a dog, it is news’.”Although there are no absolute criteria that constitute news, it depends, to a significant degree, upon what occurs on a given day and how it relates to the media form, time, and locality. After an editor has used the five general guidelines for making his determination, it becomes what a few hundred in a small town or a few billion across the globe will read or hear.Bibliography:Berry, Thomas Elliott. Journalism in America. New York: Hastings House, Publishers, 1976.Hohenberg, John. The Professional Journalist. New York: Holt, Rhinehart, and Winston, 1978.Harriss, Julian; Leiter, Kelley; and Johnson, Stanley. The Complete Reporter. New York: MacMillan Publishing Company, Inc., 1977.

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